Centara EarthCare Announced as GSTC-Recognized Standard

Bangkok, Thailand, August 31, 2021 / TRAVELINDEX / The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Centara EarthCare has achieved the ‘GSTC-Recognized Standard’ status. Centara Hotels & Resorts is a Thai leading hotel operator with 48 properties throughout the Kingdom of Thailand, and 36 properties overseas including the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. There are six different brands within Centara.

The Centara EarthCare is Centara’s internal sustainability standard, used by the group’s hotels and resorts for adherence to sustainable practices based on the GSTC Criteria. For tracking, measuring and improving in areas of environmental sustainability and social responsibility at property or multi-site level, Centara is using the Greenview Portal, which is a GSTC-Recognized System. The platform allows Centara to track, benchmark, report and improve on various aspects of environmental and social performance.

By 2025, Centara aims to have 100% of its properties certified as sustainable by accredited certification bodies, further demonstrating the organisation’s commitment to long-term sustainability.

“By adopting sustainable, green practices, we are actively choosing to be more aware of our environmental impact. This not only protects the natural surroundings that enhance the guest experience in so many of the locations where we operate, it also creates long-term benefits for the company, our customers and our employees. Setting long-term sustainability goals allows us to incorporate green practices into our identity and ensures that all our stakeholders are aligned with Centara’s values and vision for a more mindful, ecologically conscious future,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.

The GSTC-Recognized status refers to the standard itself and means that a sustainable tourism standard or system has been reviewed by GSTC technical experts and the GSTC Assurance Panel and deemed the standard or system equivalent to the GSTC Criteria for sustainable tourism. It shows that the set of standards are based on the 4 pillars of the GSTC Criteria: Environment, Social, Cultural, and Management principles. This does not relate to the process of certification, nor to accreditation.

“Centara is the first Asian hospitality group to formally incorporate the GSTC Criteria in its internal sustainability system, along with long-term sustainability plans and goals, applying meaningful sustainability practices into their management approaches. We are proud to formally confirm Centara EarthCare’s compliance with the GSTC Criteria by undergoing the process of GSTC Recognition,” says Randy Durband, CEO of GSTC. “By using GSTC-Recognized systems, hotel and tourism companies are able to embed the GSTC Criteria, which includes the full range of environmental and social considerations specifically developed for the tourism sector, throughout their management processes and set them on the path of continuous improvement and towards third-party external certification.”

Currently, 11 destination standards, 34 hotel standards, and 15 tour operator standards have achieved GSTC-Recognized status. The status offers the market a proof that these standards adhere to international norms. GSTC Recognition does not ensure that a certification process is reliable, only that the set of standards used to certify are equivalent to the GSTC Criteria. GSTC-Recognized standard owners are encouraged to complete the accreditation process, which assures that the certification process used to apply the standard meets international best practice, transparent, and rigor. List of GSTC-Accredited certification bodies is available here.

About the GSTC
The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards, known as the GSTC Criteria. There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.

The GSTC Criteria form the foundation for Accreditation of Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services; but it accredits those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership, including UN agencies, NGO’s, national and provincial governments, leading travel companies, hotels, tour operators, individuals and communities – all striving to achieve best practices in sustainable tourism.

About Centara Hotels & Resorts
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 84 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

First published at TravelCommunication.net